What is SEO marketing?

SEO marketing is the process of optimizing web pages for search engines like Google, with the goal of helping your target audience find you.

It’s a digital marketing strategy that falls under the larger category of search engine marketing (SEM).

When executed correctly, SEO marketing can be a powerful tool to help you attract new visitors to your website, grow your business, and increase sales.

But what exactly is SEO marketing, and how does it work?

In this article, we’ll discuss:

- What is SEO marketing?

- The history of SEO marketing

- How SEO marketing works

- The benefits of SEO marketing

- The difference between SEO and SEM

- How to get started with SEO marketing

By the end of this article, you’ll have a better understanding of what SEO marketing is and how it can help you grow your business.

Almost everyone has used a search engine at some point in their lives, whether it be to find directions, a specific piece of information, or just to kill time. And as anyone who has used a search engine can attest, the higher up on the page your result is, the more likely you are to get clicked on. That’s where SEO marketing comes in.

SEO, or “Search Engine Optimization”, is the practice of optimizing web pages for search engines like Google, with the goal of earning higher search rankings and increased web traffic. 

To do this, SEO marketers use a variety of techniques, including on-page optimization, link building, and keyword research, to improve their website’s visibility and organic search results. 

On-page optimization is the process of making sure that each individual page on your website is optimized for maximum visibility in the search engines. This includes things like making sure your title tags and meta descriptions are clear and concise, as well as ensuring that your website’s content is well-written and relevant to your target keywords.

Link building is the process of earning links from other websites back to your own. This is done by creating high-quality content that other website owners will want to link to, and by reaching out to other website owners and asking for links. The more high-quality links you have pointing back to your website, the higher your website will rank in the search engines.

Keyword research is the process of finding and targeting key phrases that people are searching for in search engines. This is done by using tools like Google’s Keyword Planner to find keywords